We develop creative and effective communications strategies for companies, campaigns, and causes

Ricki Seidman

Senior Principal

Ricki Seidman, a senior principal at TSD Communications, is a seasoned veteran with broad experience in communications and general strategy. Her specialties include solving short and long term communications challenges, developing public affairs strategies, campaign planning and execution, crisis management, litigation support, media training, and reputation management. The wide range of clients that Ricki has advised includes Google, Bechtel, News Corp/MySpace, Napster, the Center on Budget and Policy Priorities, the American Constitution Society, and Shawn Fanning.

Ricki took a leave of absence in 2008 to work for President Obama’s general election campaign, serving as Vice President Joe Biden’s communications director. In the spring and summer of 2009, she assisted the White House in the successful confirmation effort for President Obama’s first nominee to the Supreme Court, Sonia Sotomayor.

Prior to joining TSD, Ricki focused primarily on public service and political advocacy. She held several senior White House positions during the Clinton Administration, including White House Deputy Communications Director, Counselor to the Chief of Staff, and Director of Scheduling and Advance for the President; and she subsequently served as Deputy Associate Attorney General in the Department of Justice. She headed the 1992 Clinton-Gore campaign’s “War Room”, and directed a similar effort for the successful passage of the Clinton economic plan in 1993. Prior to joining the Clinton campaign, Ricki was Senator Kennedy’s chief investigator on the Senate Labor and Human Resources Committee. Her experience in the non-profit sector included senior positions at Rock the Vote and People for the American Way.

Ricki was a fellow at the Harvard University Institute of Politics. She received a Bachelor of Arts from Miami University, Oxford, Ohio and a J.D. from the University of Georgia, Athens, Georgia.